Schuberth’s ace in the hole is Formula 1 icon Michael Schumacher. The German star delivers constant feedback to Schuberth R&D in the development of its Formula 1 helmet, which feature carbon fiber shells, fire resistant layers and literally bulletproof materials. Along with Schumacher, Schuberth F1 lids also adorn the head of driver Felipe Massa. It was who Massa survived a potentially fatal encounter during qualifying at the 2009 Hungarian GP when his Schuberth helm withstood the two-ton impact of track debris on his visor.Amazingly, Schuberth doesn’t pay racers to utilize or promote its product. While that sounds incredulous, when we pressed Schuberth reps about financial reimbursement for Schumacher in particular they were adamant. The German star receives no money or endorsement fee. He lends his time and developmental input because Schuberth delivers him helmets for his racing activities, both four-wheeled and two.
Schumacher
